Monster Truck Beer Sales

The University of Texas at El Paso, at one monster truck rally, newly testing beer sales, that one event of netted, if I understand right, over $300K in beer sales.

The university was looking for alternate revenue streams, be my wording.

    For all their book learnin’, you’d think them university types could figure out that monster truck fans drink beer, wow, what an idea to help fund academics. and its family of websites participate in affiliate programs, which means there are material connections between the ads, and this site. for appearances —
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  • Sarah Smith Jan 8, 2013 @ 14:09

    Heaven forfend that the ivory towers of learning be in collusion with lowly beer drinkers, tainted by association with drinking songs and sawdust.

    And monster trucks? How many academics would it take to start up a monster truck?