Ghost Tracks

The tale is that a school bus full of children was killed on the railroad crossing, in South San Antonio. At least one superstore sells a video (tape) of the haunted ghost tracks.

The pitch: put your car in neutral, stop before the tracks and the ghosts of the dead school kids will push your car across the tracks. Dust the back, the trunk’s lid, with talcum powder and see the handprints of the ghosts.

It’s all myth, really, and the track’s crossing, right there, it’s an optical illusion, looks up hill, but it’s really down hill, hence the slow roll across the tracks bereft of (live) human intervention or assistance.

Absolutely one of my all-time favorite logos is a skull with two baseball bats crossed underneath it, “Baseball Fields at the Ghost Tracks.”

It’s one of those logos that just off enough to make sense, then, after visiting the tracks themselves, it makes even more sense. On most spring and summer Sundays, along with baseball at the diamonds, there’s a line of cars coasting across the haunted rail crossing.

Along with other logo and branding options, I’m looking for that T-shirt, now.

“Baseball fields at the ghost tracks.”

It’s a logo that carries much more weight, to me, than just the logo. Good exercise in branding.

New in the Fine Print:
“Aerodynamic canopy vents gale force winds and prevents inversion.”

Came across another new one, two, in fact. Stepping aside to let a train pass, there was “When welding, DO NOT ground to coupler.”

Then, on the side of a slowly rotating cement truck, instructions for investigating the inside of the big, rotating cone:

Take keys out of the ignition and put the keys in your pocket before crawling into the cylinder.

Don’t forget, reading any of the web pages thusly governed?

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