More Marketing

In my original text, the first book I published, I started writing it when Wal-Mart was a family chain from Benton, AR that prided itself on “Made in America” goodness.

Long time ago. The chain is now the evil corporate giant, selling, purportedly, ten percent of China’s gross export.

By extension, for more than 20 years, I had a Sam’s Club membership, as some items are easier to buy all at once, like kitty litter, cat food, toilet paper. Bottled water, usually. Buy in bulk. It was more of challenge when I lived in a trailer but it could be done. Shop carefully.

Partly for price, partly for political correctness, I’ve dropped the Sam’s Club membership, in favor of Costco.

I’ve had better luck with Costco’s return policy, but I’ve only used it once. As an “executive” member, what isn’t saved on groceries and its ilk? They give me a refund check at the end of the accounting period.

I won’t say the products are any better, but the two Costco’s I frequent seem cleaner and better lit, and the coffee selection is way better. Another bulk item.

I get the Costco circular, I guess, a booklet of coupons, about once a month. I flipped the last one open, looking for deals.

When I do readings, I burn a CD of the reading, hand it to the client.

That last Costco flyer? 100 blank CDs, $14.95 or so. That’s less than $0.15 per CD. Cost effective, for me. The cheapest I’ve seen those before was more than a year ago, when I stumbled across an office supply (chain) store with 100 CD packages for $9.95.

I’m an unapologetic Apple Fan-boy, from way back in the day. Costco dropped Apple and Apple products because of a dispute. Maybe because Costco has reputation of treating their employees nicer? I don’t recall the details. No Apples at Costco.

Costco won’t carry iPods, iPads or iPhones — no fruit machine computers.

So here’s what was funny, to me, in the last Costco mailer? One page advertised a Costco “money-saving” app. Image was an iPhone.