I self-publish, after a long and tortured relationship with publishers, and hundreds of rejection letters from agents, publishers and their ilk.
I’ve only read a handful of eBooks on an iPad, while I’ve digested a huge amount of content via the similar PDF formatted-texts on various computer screens.
Since I host and maintain a “direct to consumer” format for eTexts, I understand pricing versus bandwidth.
Kick-off here.
Personally?
I think 99 cents is about right.