Then the other side

Give the Devil his due…

Maybe that was along the lines of “Sup with the devil and suffer accordingly at his table.”

My marketing friends explained that “auto-play” audio/video converts well. Sales are higher with one of those hugely annoying audio/video multi-media things that starts when the web page opens.

Those annoy me on any number of levels, emotionally, aesthetically, morally, artistically, and that kind of action usually triggers a response, I leave the page.

Numbers don’t lie. Statistically, the song and dance routine sells more.

“I got this song, and I want you to put it on my web page, so it automatically plays when you open the page, you know, so there’s music immediately that starts to play.”

I detest that in no uncertain terms. Music starts playing when I hit a site? I bounce. Skip it.

However, the marketing folk are rarely wrong with their black arts, and it seems to work. Besides, it was what she wanted. She wants, she gets.

cf., El Paso’s best loved Grace the Psychic Lady.

Laeti edimus qui nos subigant!
Two Meat Tuesday (the book)
Pink Cake A commonplace book. and its family of websites participate in affiliate programs, which means there are material connections between the ads, and this site. for appearances —
See the fineprint for full disclosure and terms.

© 1994 – 2021 Kramer Wetzel for

Comments on this entry are closed.

  • Rhubarb Aug 7, 2011 @ 10:39

    I agree. I won’t frequent a site with the automatic play at start-up. I can barely tolerate the ones that pop up, cover the page, and show an X to close before assaulting your eyes/ears. I visit a friend’s blog regularly and it irks me no end that before I can read her entry I have to wait till the “close” is available, then click to close. If it weren’t that she is dear to me, I’d never return.

    Your sites are mercifully free of such stuff. I really find it hard to believe that the forced experience sells. Obviously there are a lot of weak-minded people out there.

  • Rhubarb Aug 7, 2011 @ 10:40

    P.S. why I don’t visit her site. Let me know if she ever changes it.

  • El Muchacho Alegre Aug 7, 2011 @ 13:27

    Leo, I do what I’m told.

  • Rhubarb Aug 7, 2011 @ 17:23

    Yeah. Right.

Next post:

Previous post: