Gumdrops and Processes
Recently, I bought another e-book from favorite blog I’ve been following. Because the title was Apple/Mac-centric, I had no problem opening the book on an iPad. More important, though, was the seamless transaction. This is about Gumdrops and processes.
That painless transaction, from its inception, took less than a two minutes. Pop in a credit card number and email address, and there it is, book package delivered.
The exceptional touch, though, was an invitation from the author himself for dialogue. Kind of like, “Any problems, here is my email for tech support.” The first problem was I mistakenly bought the more recent title when I was looking for the earlier text. Still, interesting to read, and for me, useful information for my work.
Then, in the wrong purchase, I found the hot links I like, merely highlighted text, opens up the original web page. Got to figure out how to hotlink text from within an e-book.
The fulfillment end of the transaction was handled by a service I was only peripherally aware of, Gum Road, or Gum Drops, or some similar name. It’s not unlike any of the other fulfillment options I’ve used in the past, but after reviewing their fine print, I’ll stick with what I’ve got setup. It’s always good to stay aware of new options.
“This leads me to another point: your satisfied customers are your marketing team.
“In short, there is no magic bullet, save for those you forge.”
Excerpt From: Rhone, Patrick. Apple Consulting — A Minimal Guide.
Neither sentiment or quote is earth-shattering, and the guide is a little sparse. It does sum up a number of points in an eloquent, abbreviated manner. The skill sets described are easily transferable. The guide, simply put? Be willing to explore.
I liked it in succinctly in Latin: Omnia Explorate, Meliore Retinete.
Gumdrops and Processes
Gumdrops was the vehicle, the process itself, while the book was the product delivered. Personally, I make little distinction between processes and products, as it takes too long to delineate differences. The two websites, one about minimal computer gear — the minimal Mac — and the other a more rambling blog, both are good. I adore the look and feel as it is ultra-simple, very plain.
At least on of them is running off a Tumblr motor. We’ve all seen how that goes. Great motor, bought out by a mother ship, Yahoo!
He was of the type who would stoutly deny he was superstitious, yet would refuse to walk under a ladder.
Excerpt From: The Sex Life of the Gods – Michael Knerr iBooks.
Hibiscus image from a wall in Austin. Should be a trivia question.