Prison friends. Like, I don’t have enough prison friends. At least, not anymore, but that’s a different question. It’s really about marketing.
I was at an outdoor market, festival, some sort of arts and crafts event. Of which, there is never any shortage, although, looking around, I don’t want anymore dust collectors. I’ve got more than I need now. I am looking for another fishing pole, but I think I’ll take my time on that selection.
The only item I snagged at that outdoor festival, or whatever it was, what I wound up with, it’s a business card. For years, I’ve always maintained that my business card is the single most effective piece of marketing that I’ve got. The card I picked up was for “Texas Chili Pottery.” That, in and of itself, that’s really no big deal. Some retired guy, be my guess, makes pottery and fires it in a backyard kiln, again, just a guess, and this is an old hobby that’s allowed a modicum of travel and money-making.
Texas Chili Pottery since 1987.
Use the backwards R and B together, make it a brand.
Little barb wire around the edge of the card, as a Texas cattle country decoration.
The tricky part, what I liked? Flip that card over, and there’s a recipe for “Chili con Carne (Colorado)” on the backside. Not, I might add, a lot different from my recipe.
I thought it was particularly clever marketing.