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Bellagio Las Vegas:
Rack up enough frequent flyer points, from various enterprises, and the offers pour in. An interesting, not enticing, but interesting nonetheless offer showed the other afternoon, in my in-bound e-mail box; The Bellagio (Las Vegas) – which, it has to be, at least, at one point, it was, one of the most premier properties on the new strip in Vegas.

Last trip I took that way? I stopped at the Bellagio, undoubtedly how they got my name and number, and I enjoyed the art – fine art – American art, in the small, curated display. Cost, like $20 or something. Money I didn’t gamble and lose.

The ad from the Bellagio, though, it was an interesting offer in that there was a price attached to it. I like free. I fly my free tickets to Vegas, I stay in a comp room, even ate comp food last time. Not bad at all. Well, not really great, but who’s complaining, at that price? Free.

So the Bellagio offer intrigued me. As I recall, it’s a very expensive hotel, and a room there, for only $109 (Sunday-Thursday) or $139 (Friday-Saturday), I’m sure, to some, that would be appealing. I’ve had recent free offers (Sunday-Thursday stay).

It’s an emotional trigger point, and people don’t think an item, an object, an experience is of value unless there’s a price tag attached. Why Monte Carlo, Balley’s, Treasure Island and Mirage all send me free nights while the more rarified Bellagio? Just $100 per night, and that’s some kind of a deal.

Here’s the deal: $2.95 per 30 days, or a yearly bill of $39.95. Like the hotels in Las Vegas? There’s always a price and nothing is ever free.